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Kickass Adventures – Branding Project

Kickass Adventures was a bold little tourism business based in Mount Maunganui, New Zealand – built around good vibes, local knowledge, and a mint Kawasaki Mule.

With an offbeat name and a clear goal to give tourists a unique, fun way to explore the Mount, they needed a brand that matched their energy.

SWEA Design came on board to help shape their identity from the ground up. We created a custom logo that captured the spirit of adventure with a cheeky edge, along with a full suite of branding – from colour palette and fonts to flyers, business cards, and promo gear.

The end result? A look that stood out just as much as their green machine cruising the streets. Bold, playful, and unmistakably local – just like the crew behind it.