Skip to main content

New announcement. Learn more

PRINT & PACKAGING DESIGN

Why does great packaging sell better and appeal buyers?

Print design and packaging play a crucial role in product presentation and brand perception. A well-executed print design and packaging can make a significant impact on the overall customer experience. Not only does it enhance the visual appeal but also communicates important information such as product details, branding elements and instructions. It creates a strong first impression and entices customers to engage with the product. It also serves as a form of advertising, as attractive packaging stands out on store shelves and captures the attention of potential buyers. By investing in thoughtful print design and packaging, businesses can elevate their products, strengthen brand identity, and increase the chances of customer engagement and loyalty.

Print & Packaging Design | Business Cards | Flyers | Signage Design | E-Book Design & Creation | Product Design

Print & Packaging Projects

Building a strong brand for Caro Prescott – Personal trainer for women 35+

Working with Caro Prescott on her new brand and website was one of those projects that just clicked from the very beginning. Caro is a personal trainer and body sculpting coach who specialises inRead more

Safe Seal: A Global Brand with Next Gen Innovation

Every so often, a project comes along that really grows beyond the brief — and Safe Seal Wrap was one of those. What started as a straightforward design job, creating infographics to explain theRead more

SUB10 – Training & Recovery, Te Puke

I was introduced to Dean and Sacha from SUB10 through my good friend Todd from NOXEN, and from the very first meeting, we just clicked. They’re two of the most down-to-earth, driven, and genuinelyRead more

Precision Skin – A Brand That Grows with Passion

Working with Kath from Precision Skin has been such a rewarding journey. From the beginning, her passion for her business was unmistakable — every detail reflected the care and intention she poursRead more

Quick Connect Huddles – Connecting Doctors, Supporting Lives

SWEA Design had the privilege of working with Quick Connect Huddles, an inspiring initiative founded by Dr. Derrick Alger and his family. Their mission is critical: addressing physician burnout andRead more

Beach Rentals Pukehina – A Fresh Digital Presence

SWEA Design had the pleasure of working with Sara, the passionate driving force behind Beach Rentals Pukehina. The project began with a simple goal: revamp an outdated WordPress website to betterRead more

Beanz Lifestyle – Packaging Refresh for a Well-Loved Brand

Beanz Lifestyle is a Mount Maunganui-based brand that’s been creating quality bean bags since 2008. It’s one of the brands SWEA Design works with full-time — looking after everything from theirRead more

Wild at Heart – From Concept to Launch

There’s nothing quite like seeing a project come to life after months of work. Wild at Heart is one of those projects — a full start-to-finish brand and digital experience, created in-house forRead more

Kickass Adventures – Branding Project

With an offbeat name and a clear goal to give tourists a unique, fun way to explore the Mount, they needed a brand that matched their energy. SWEA Design came on board to help shape their identityRead more

Scandi Health Coaching — Building a Brand from the Ground Up

Scandi Health Coaching has been quietly in the works for some time, so it’s been a real pleasure to finally bring this project to life alongside the very talented Sofie. There’s something specialRead more

Little Genie Baby Wipe Packaging — Expanding a Well-Loved Range

Little Genie is a long-standing local business based in Mount Maunganui, known for creating environmentally friendly products for both baby and mum. Their focus on gentle, clean, sustainable essentiaRead more

Little Genie – Naturally Made Soap Bars, Thoughtfully Designed

Working with Little Genie has been a true passion project for me. Their values and products align perfectly with my own — natural, gentle, and made right here in Aotearoa. When the opportunity cameRead more

Our Print & Packaging Process

Initial Consultation

We’ll start with a chat to understand your goals, target audience, and any specific ideas or requirements you have for the project. This ensures I’m clear on your vision from the start.

Concept Development

Next, I’ll gather information about the product or material and research competitors, trends, and industry standards. I’ll create a range of design concepts that align with your brand and packaging needs.

Design Refinement

Once you’ve chosen a concept, we’ll refine the design based on your feedback. This includes tweaking colours, fonts, layout, and any specific details like labels, textures, or finishes.

Pre-Production Proofs

Before finalising the design, I’ll prepare proofs to ensure everything looks just right. This is your chance to check how the design translates to print or packaging materials, ensuring clarity, alignment, and quality.

Final Approval and Print Setup

After your approval, I’ll prepare the files for printing, making sure they meet all technical specifications for your chosen printer or manufacturer. If needed, I can liaise directly with the printer to ensure everything runs smoothly.

Print & Production

Your design will head to print or production, and I’ll be available to oversee the process or address any last-minute adjustments.

We LOVE the print and packaging we get to create for our customers