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DESIGN FOR HEALTH, WELLNESS & FITNESS

Design that helps people feel confident in choosing you.

From branding and websites to print, packaging and marketing, I help health, wellness and fitness businesses create a professional and approachable presence that reflects who they are and the people they work with.

I've worked with health practitioners, coaches, fitness professionals, clinics and wellbeing businesses across a range of specialties — creating brands and websites that make their services easier to understand, build trust and connect with the right people.


WHAT I KNOW ABOUT YOUR INDUSTRY

Your clients need to feel comfortable before they make contact.

Choosing a health, wellness or fitness professional can feel personal. People want to know they're in the right hands, understand what you offer and feel like your approach is right for them.

That's where good design can make a real difference.

I create brands and websites that balance professionalism with personality — giving people the information they need while helping them get a genuine feel for who you are and how you work.

Whether you're launching a new practice, growing an established business, introducing a new service or simply ready for your brand to better reflect where your business is now, I can help bring it all together.

Creating or refreshing a visual identity that feels professional, approachable and aligned with the people you want to work with.

Websites that clearly explain your services, introduce your approach and make it easy for potential clients to take the next step.

From business cards and brochures to packaging, printed resources and other branded materials, creating a cohesive look across your physical touchpoints.

Supporting your ongoing marketing with social media graphics, campaigns, email marketing and other branded content that keeps your business visible and consistent.

MORE THAN JUST A WEBSITE

Your brand is part of the experience.

For many health and wellness businesses, your website is only one of the ways people experience your brand. It might also be through your social media, appointment information, brochures, signage, packaging, treatment rooms, email marketing or printed resources.

I can help make sure all those touchpoints feel connected — creating a consistent brand experience that feels professional, welcoming and true to your business.

SELECTED WORK

Businesses I've worked with across health & wellness.

Here's a selection of health, wellness, fitness and coaching businesses I've worked with — from new brands and websites to eCommerce, marketing and ongoing creative support.

Little Bay Beauty Therapy website design

That was exactly the goal for Little Bay Beauty Therapy, a home-based beauty studio in Papamoa owned and operated by Claire, a qualified beauty therapist with years of industry experience. Claire offRead more

Building a strong brand for Caro Prescott – Personal trainer for women 35+

Working with Caro Prescott on her new brand and website was one of those projects that just clicked from the very beginning. Caro is a personal trainer and body sculpting coach who specialises inRead more

The One Sun — A Clean, Family-Focused Sunscreen Brand Brought to Life Online

Building a new Shopify website for The One Sun was a really enjoyable project. Katrina reached out for help bringing her sun care brand to life online, and working with her was refreshingly easy —Read more

SUB10 – Training & Recovery, Te Puke

I was introduced to Dean and Sacha from SUB10 through my good friend Todd from NOXEN, and from the very first meeting, we just clicked. They’re two of the most down-to-earth, driven, and genuinelyRead more

Precision Skin – A Brand That Grows with Passion

Working with Kath from Precision Skin has been such a rewarding journey. From the beginning, her passion for her business was unmistakable — every detail reflected the care and intention she poursRead more

Quick Connect Huddles – Connecting Doctors, Supporting Lives

SWEA Design had the privilege of working with Quick Connect Huddles, an inspiring initiative founded by Dr. Derrick Alger and his family. Their mission is critical: addressing physician burnout andRead more

THETA – Theatre for Health Education

I had the pleasure of working with THETA (Theatre in Health Education Trust), an organisation delivering innovative and challenging health education programmes to the rangatahi of Aotearoa. TheirRead more

Flippin Minds — Branding and Website for a Swedish Leadership Coaching Company

Flippin Minds arrived as a referral from Scandi Health Coaching — another wellness-focused client — but this time the project took me all the way to Sweden. Ulrika, the founder of Flippin Minds,Read more

Scandi Health Coaching — Building a Brand from the Ground Up

Scandi Health Coaching has been quietly in the works for some time, so it’s been a real pleasure to finally bring this project to life alongside the very talented Sofie. There’s something specialRead more

BEFORE WE GET STARTED

Things I'm often asked

Do I need a website if most of my work comes through referrals?

Referrals are incredibly valuable, but people will often look you up before making contact. A professional website gives potential clients somewhere to learn about your services, understand your approach and decide whether you're the right fit for them.

What should a health or wellness website include?

Your key services, who you work with, your approach, pricing or booking information where appropriate, frequently asked questions and an easy way to get in touch or book. The structure should make it simple for someone to understand what you offer and what they need to do next.

How do I make my business feel professional without looking too clinical?

Good design isn't about making everything look sterile or overly polished. We can create a visual identity that feels professional while still reflecting your personality, values and the experience you want clients to have.

How do I communicate what makes my approach different?

Your experience, philosophy and the way you work are often what set you apart. We can bring those elements into your branding and website so potential clients get a genuine sense of what you offer, rather than just reading a list of services.

Can you help if I'm starting a new health or wellness business?

Absolutely. We can work through your brand, messaging, website and marketing from the ground up, creating a strong foundation that you can build on as your business grows.

Can you work with existing branding?

Yes. If your current identity still has value but feels dated or inconsistent, we can look at refining and modernising it rather than starting completely from scratch.

Can you help with social media and ongoing marketing too?

Yes. Alongside branding and websites, I can create social media graphics, email marketing, promotional material and other branded content to help keep your visual presence consistent.

Can you help with booking or eCommerce websites?

Yes. Depending on what your business needs, I can create websites that incorporate booking systems, online shops, forms and other tools to make it easier for clients to interact with your business.

Let’s talk about your next project!

Whether you’re ready to refresh your brand, build a new website or bring your marketing and visual identity together, I’d love to hear what you’re working on.

Tell me a little about your business and what you need, or take a look through more of my work across a range of industries.

hello@sweadesign.com   |   021 085 09 785