Every so often, a project comes along that really grows beyond the brief — and Safe Seal Wrap was one of those.
What started as a straightforward design job, creating infographics to explain the Next Gen technology behind Safe Seal’s shrink wrap, quickly evolved into a full brand and digital transformation. As the project gained momentum, it became clear that Safe Seal wasn’t just another product in the construction space — it was a global brand with serious innovation behind it, and it deserved a platform to match.
From Infographics to Full Brand Rollout
The first step was simplifying Safe Seal’s complex technical advantages into clear, visual storytelling. The infographics helped communicate the science behind their wrap in a way that distributors and clients could instantly understand.
From there, the visual identity expanded — developing a consistent set of icons, catalogues, and ad designs that all worked together to support the brand’s message: strength, reliability, and next-gen thinking.
Building the New Website
The website was the natural next step. Safe Seal needed a digital home that not only looked great but also told their story — from global reach to technical edge. The new site gives distributors, teams, and customers worldwide an easy way to learn what makes Safe Seal different (and better). It’s designed around clarity, education, and showcasing real-world scale through imagery and data-led storytelling.
Collaboration at Its Best
This project was a real partnership. Working alongside the Safe Seal crew was effortless — they brought energy, trust, and expertise, which made the creative process seamless from start to finish. Seeing everything come together — from concept visuals to a live global platform — is one of those milestones that makes all the work worthwhile.
Explore the Site
Check out the full project at www.safesealwrap.com
"Absolutely blown away by the work Jess has done for us! From an initial meeting where she knew nothing about our industry, to a few short weeks later delivering some beautifully crafted and intelligently articulated content.
She is now on the team! I can't recommend highly enough."
Todd Duncan
Managing Director, Safe Seal Wrap NZ
