I was introduced to Dean and Sacha from SUB10 through my good friend Todd from NOXEN, and from the very first meeting, we just clicked. They’re two of the most down-to-earth, driven, and genuinely good people you could hope to work with, and I’ve loved every step of bringing their brand to life.
From Concept to Complete Brand
This one was a full-scope project — from designing the brand identity right through to the website, print materials, packaging, social media, and ongoing marketing. The vision from day one was clear: create something that felt strong, modern, and performance-driven, but still approachable and community-focused.
The branding sets the tone with clean lines, a bold yet balanced colour palette, and a look that feels confident without being over the top. Every element — from the logo to the product packaging — was designed to reflect SUB10’s focus on quality training and genuine recovery.
Website & eCommerce
The website was built to match that same energy — functional, clean, and easy to navigate, with an integrated eCommerce platform for their recovery products. It’s not just a showcase of what they do but a hub for their growing community, giving people an easy way to learn, book, and engage with SUB10 online.
Social Media & Marketing
I’ve continued to work alongside Dean and Sacha on their social media and marketing, helping build a consistent tone and visual identity across all their channels. It’s been awesome watching their brand grow and seeing how much effort and heart they put into everything they do.
A Brand Built on Passion and People
SUB10 is the perfect example of what happens when great people pair a clear vision with strong, thoughtful design. Working with Dean and Sacha has been nothing short of a dream — their energy and commitment have made this project an absolute standout.
Thanks again, Dean and Sacha, for trusting me with your brand. Couldn’t be prouder of what we’ve created together.
Check them out here: www.sub10.co.nz
"From the outset, Jessica listened closely to our vision and goals for @SUB10 Training and Recovery, transforming them into a clean, striking logo design and website that perfectly captured the essence of our market. Jessica stepped up to manage our social media, infusing it with creative, engaging content. We highly recommend Jessica at SWEA Design and look forward to a long and productive partnership with her."
Dean and Sacha Wise
