Beanz Lifestyle is a Mount Maunganui-based brand that’s been creating quality bean bags since 2008. It’s one of the brands SWEA Design works with full-time — looking after everything from their website, social media, and EDMs to new product development and ongoing creative direction.
Time for a Packaging Refresh
After years of growth and new product additions, it was clear the Beanz packaging was ready for an update. With over 15 different styles in the range, the goal was to design a flexible packaging system that could easily adapt across sizes and styles — while keeping the look consistent and instantly recognisable.
Photography & Visual Clarity
To capture the range properly, I worked with Jay Drew Photography to photograph each product in detail — covering every style, colour, shape, and size. The photography became a core part of the new packaging, helping customers easily identify each product on-shelf and online.
A Modern, Unified Look
The updated design brings a clean, modern look to the Beanz Lifestyle brand, aligning their packaging with the rest of their visual identity. The result is packaging that feels fresh, functional, and true to the brand — making it easier than ever for customers to find the perfect bean bag for their space.
It’s always a pleasure continuing to evolve Beanz Lifestyle’s brand and seeing the results come together across every touchpoint.
Check them out at www.beanzlifestyle.co.nz
