Little Genie is a long-standing local business based in Mount Maunganui, known for creating environmentally friendly products for both baby and mum. Their focus on gentle, clean, sustainable essentials has made them a trusted name for families across New Zealand.
The Baby Wipe packaging had recently been refreshed by Woods Agency, who rebranded the four existing wipes in the range. My role was to continue this updated direction and create the packaging for a fifth product, ensuring it slotted seamlessly into the line-up. Consistency was key — following the new visual style while still giving the product its own identity within the family.
Alongside the packaging design, I also organised and directed the creative flatlay photography for all five products. The imagery needed to be clean, soft, and reflective of Little Genie’s brand values, and Jay Drew captured this beautifully.
It’s always rewarding to work with brands that genuinely care about the impact of their products, and Little Genie is exactly that. Contributing to a range with such an established presence — and helping it grow — was a pleasure.
Explore the brand: www.littlegenienz.com
