Working with Caro Prescott on her new brand and website was one of those projects that just clicked from the very beginning. Caro is a personal trainer and body sculpting coach who specialises in helping women 35+ build strength, confidence, and a healthier lifestyle. Her approach focuses on sustainable fitness, strong bodies, and empowering women to feel capable and confident at any stage of life.
Creating a brand that reflects energy and balance
From our first conversation, Caro had a clear vision for what she wanted her brand to represent. She wanted something that captured both her energetic personality as a trainer and the relaxed, grounded lifestyle of Papamoa Beach where many of her clients train.
Together we created a brand identity built around a vibrant but balanced colour palette of strong orange, teal, light blue and beige. The colours reflect both motivation and calm — energy for training, paired with a supportive and welcoming environment. The goal was to create a brand that felt strong and inspiring while still being approachable to women who might be starting or returning to their fitness journey.
Designing a website that connects with her clients
Once the branding was established, the next step was bringing everything to life online. I designed and built Caro’s website to clearly showcase her services, including personal training, group sessions and posing coaching.
The website was designed to feel clean, motivating and easy to navigate so visitors can quickly understand what Caro offers and how she works with her clients. We also integrated a shop where her community can purchase branded merchandise, extending her brand and giving her clients another way to feel connected to her training community.
Capturing the brand through photography
A highlight of the project was the photoshoot with the talented Carina from Capics Photography. To create authentic imagery for the website and social media, I stepped in to model a one-on-one training session with Caro.
This allowed us to capture natural, real moments that genuinely reflect what it feels like to train with her. Having authentic imagery rather than stock photos made a huge difference in bringing the brand to life and creating a website that feels personal and real.
Supporting the brand beyond the website
Alongside the branding and website, I also set up Caro’s social media platforms and now manage them on an ongoing basis. This ensures her online presence stays consistent with the brand we created while continuing to grow her audience and reach more women who are looking for exactly the kind of supportive coaching she offers.
A project that was a real privilege to work on
Projects like this are always special, but this one felt particularly rewarding. Caro is passionate about helping women feel stronger and more confident in themselves, and that passion comes through in everything she does.
Being able to help translate that into a brand, website and online presence that truly reflects her was a real privilege. I’m incredibly proud of what we created together and feel lucky that I get to keep working with Caro as her business continues to grow.
