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Wild at Heart

When you have worked long enough on a project, to get from idea to reality, it is beyond satisfying to see it go live! Wild at Heart is an in-house project at Naturally Pet which in July 2022 will launch at Countdown New Zealand. It is a range of New Zealand made, Air Dried Dog Treats. Starting off with three SKUs, Beef Liver, Lamb Lung and Lamb & Cheese. This has been an all included project where SWEA design have created from start to finish, Branding, Packaging, Website, Creative Direction and Social Media. As always, this project has been beautifully captured by Jay Drew Photography.

Site of the Month July 2022 RocketSpark

Wild at Heart by Swea Design is our site of the month winner for July 2022. This site makes brilliant use of the full-width header, with stunning photography and an overlayed menu, creating an eye-catching entry into the site. Their brand colours, typefaces and even photography style is consistent across their site. The site has carefully dispersed photography, which is both beautiful and clean with both pets and products as the subjects. Swea Design has done a great job in spreading out this content into simply digestible chunks for the customers to easily understand the brand. There is a pleasant colour palette that has been carefully used in conjunction with large amounts of space to break up the range of content. The website is easy to navigate, with great call to actions. The site translates brilliantly to mobile and is easy to navigate.

Wild at heart’s Instagram integrates beautifully by mimicking the visual identity of their website. This helps to create a more cohesive brand that the consumer can easily recognize for future brand engagement. The site’s tone of voice reflects the brand personality through the words used on the site. It is great to see the consistency of the brand throughout all their touchpoints, even in the small details. 

Overall, this is an effective and beautiful website. Well done Swea Design.