When you have worked long enough on a project, to get from idea to reality, it is beyond satisfying to see it go live! Wild at Heart is an in-house project at Naturally Pet which in July 2022 will launch at Countdown New Zealand. It is a range of New Zealand made, Air Dried Dog Treats. Starting off with three SKUs, Beef Liver, Lamb Lung and Lamb & Cheese. This has been an all included project where SWEA design have created from start to finish, Branding, Packaging, Website, Creative Direction and Social Media. As always, this project has been beautifully captured by Jay Drew Photography.