A fresh digital home for a local business that takes pride in doing a great job.
Jamie came to me with his existing Wix website and a clear goal: he wanted his online presence to better reflect the quality of the work he delivers every day.
We quickly decided that moving the site across to Rocketspark would give us a better foundation to build from. From there, I worked through the website page by page, digging deeper into what TrimCo offers and creating much more useful content around its residential, lifestyle and commercial services.
The aim was to make the website feel as professional, reliable and efficient as the service Jamie provides. He's fast, he knows his stuff and he takes pride in leaving every lawn looking great, so the website needed to communicate that same level of care.
Bringing the work to life
One of the biggest changes was moving away from generic imagery and capturing the real work behind the business.
I joined Jamie on a few jobs around the Bay of Plenty to photograph him in action and get a better feel for what TrimCo actually does. Photography isn't normally the type of work I find myself doing, but with the sun shining and Jamie getting stuck into the work, we captured some really great imagery.
Having real photos of Jamie, his equipment and the properties he works on makes such a difference. It gives potential customers a much better idea of who they're dealing with and what they can expect.
Expanding the brand
The TrimCo brand was already established, so this wasn't a full rebrand. Instead, I built on what was already there with a set of supporting icons and visual elements to give the website a more complete and cohesive feel.
The result is a website that feels more considered, professional and authentic, while still keeping the friendly, local personality that makes TrimCo what it is.
A good local business deserves a good website
One of the best parts of my job is knowing someone who genuinely does a great job and then getting to help them look the part online.
TrimCo is a great example of that. The quality was already there — my job was to bring more of it through in the website, photography, content and overall experience.
Image Mock Up from MAGNIFIC.
