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DESIGN FOR CONSTRUCTION, TRADES & INDUSTRY

Design that works as hard as your business.

From branding and websites to print, packaging and marketing, I help construction and trade businesses create a professional, consistent presence that reflects the quality of the work they do.

I've worked with builders, roofers, fencing contractors, landscapers, civil companies, surveyors and specialist industrial businesses across New Zealand and Australia — helping them look the part, communicate clearly and stand out in a competitive industry.


WHAT I KNOW ABOUT YOUR INDUSTRY

I understand that the work comes first.

Construction and trade businesses don't need design for the sake of design. You need things that work — a brand that looks professional, a website that clearly explains what you do, signage that gets noticed, and marketing that helps bring in the next job.

I've worked alongside businesses across construction, civil, landscaping, roofing, fencing, surveying, engineering and specialist services, so I understand the importance of showing capability, experience and real work.

Whether you're starting a new business, growing an established one or simply ready for your current branding to catch up with you, I can help bring it all together.

Creating or refreshing a visual identity that gives your business a strong and professional foundation.

Websites that clearly communicate what you do, showcase your work and make it easy for customers to take the next step.

From business cards and brochures to packaging, signage and other branded materials, creating cohesive design that brings your brand to life beyond the screen.

Supporting your ongoing marketing with social media graphics, campaigns, promotional material and other branded content.

FROM THE OFFICE TO THE WORKSITE

Your brand is everywhere.

Your website is only one part of how customers experience your business. Your brand might also appear on your vehicles, workwear, site signage, quotes, social media, brochures and more.

I can help make sure all those touchpoints feel like they belong together — giving your business a professional and consistent presence wherever your customers see you.

SELECTED WORK

Businesses I've worked with across construction & trades.

Here's a selection of construction, trade, civil and industrial businesses I've worked with — from new brands and websites to complete visual identities, marketing material and everything in between.

Generators Direct – Evolving an established identity

When Brian Fleming approached me to refresh the Generators Direct brand and create a new website, the goal wasn't to completely reinvent a business that already had more than 20 years of experienceRead more

TrimCo Lawn Care website refresh

Jamie came to me with his existing Wix website and a clear goal: he wanted his online presence to better reflect the quality of the work he delivers every day. We quickly decided that moving theRead more

United Tunneling website design and digital presence

United Tunneling has built a strong reputation across New Zealand since 2014, delivering specialist underground infrastructure solutions through precision microtunneling and trenchless drilling. ForRead more

Te Ara Wāhine: Women in Trade, Women in Business

Te Ara Wāhine is a powerful initiative created to support wāhine in trade and construction who are ready to take the next step in business. Designed as a three-day event focused on courage,Read more

Shrink Safe Containment industry leader website redesign

I initially approached Evan at Shrink Safe Containment, the Australian distributor for Safe Seal Shrink Wrap, as I felt his existing website didn’t quite reflect the level of work his businessRead more

Taylored Design — A Fresh Look for a Talented Garden Designer

Zoë from Taylored Design reached out wanting an online space that matched the charm and thoughtfulness of her garden designs. She’s known for creating beautiful small gardens throughout the Bay ofRead more

NZ Wrap & Nets — Website, social media & EDM

NZ Wrap & Nets provides specialist shrink wrap and safety netting solutions across the Bay of Plenty, Waikato and surrounding areas. Their work ranges from residential and commercial constructionRead more

Safe Seal: A Global Brand with Next Gen Innovation

Every so often, a project comes along that really grows beyond the brief — and Safe Seal Wrap was one of those. What started as a straightforward design job, creating infographics to explain theRead more

Dixon Roofing — Website design

Dixon Roofing is a family-owned roofing and cladding business with more than 30 years of industry experience, working across residential and commercial projects throughout Auckland. I created a newRead more

Barrier Fences

SWEA design created the branding for Barrier Fencing and Gates. Beginning with the creation of a logo, developing a symbol that stands for Barrier's values of security and professionalism. The logo,Read more

Tough Decks

Local Decking Company in Mount Maunganui, starting up from scratch with a great product. Branding, Business Cards, Key Ring, Website, Social Media Set Up and more. It has been a great project withRead more

BEFORE WE GET STARTED

Things I'm often asked

Do I need a website if most of my work comes through referrals?

A lot of construction and trade businesses grow through word of mouth, but potential customers still look you up before getting in touch. A professional website gives them somewhere to see your work, understand what you do and build confidence in your business.

What should a construction or trade website include?

That depends on the business, but generally your key services, areas you work in, completed projects, team or experience, accreditations where relevant, and a clear way to get in touch. I focus on giving customers the information they actually need to make a decision.

How do we show the type of projects we want more of?

Your website is a great place to showcase the work you want to be known for. We can build project pages or case studies around the right jobs, using photography and information to demonstrate your experience and capability.

Can you work with technical or complex services?

Absolutely. I've worked with businesses across civil construction, roofing, fencing, shrink wrap, safety systems, surveying and other specialist services. My job is to take what you know and turn it into clear, easy-to-understand content for your customers.

We don't have much marketing material. Can you help with that too?

Yes. Alongside websites, I can help with branding, print and packaging, signage, social media, EDMs and other marketing material. It means we can create a consistent look across everything your customers see.

Can you help us make better use of our project photography?

Definitely. Good project photography is one of the best assets a construction or trade business can have. I can help you work out what images you need and how to use them across your website, social media and other marketing.

Can you update our existing brand as part of the website project?

Yes. Sometimes the website is the first thing that highlights that an existing brand has become dated. We can either work with what you already have or look at refreshing the identity so everything feels more current and consistent.

Let’s talk about your next project!

Whether you’re ready to refresh your brand, build a new website or bring your marketing and visual identity together, I’d love to hear what you’re working on.

Tell me a little about your business and what you need, or take a look through more of my work across a range of industries.

hello@sweadesign.com   |   021 085 09 785