DESIGN FOR eCOMMERCE & PRODUCT BRANDS
Design that helps your products sell.
From branding and websites to print, packaging and marketing, I help product-based businesses create a strong and consistent presence both online and in the real world.
I've worked with businesses selling everything from skincare and activewear to homewares, baby products, food and pet products. I bring the brand, products and online experience together so customers can quickly understand what you're selling, why they should choose it and how to buy.
WHAT I KNOW ABOUT eCOMMERCE
Selling online is about more than putting products on a page.
Your online store needs to look good, but it also needs to work hard. Customers need to be able to find what they're looking for, understand your products, trust your business and move through the buying process without unnecessary friction.
I've worked with both new and established product businesses, creating eCommerce websites alongside branding, packaging and other marketing. That wider perspective means I can look at the whole customer experience rather than treating the website as a standalone project.
Good product photography, clear information, thoughtful product presentation and a strong visual identity all play a part. When those pieces work together, your online store feels more professional, easier to use and more memorable.
Creating a strong visual identity that gives your products a clear point of difference and provides a consistent foundation for your business.
Creating Shopify and RocketSpark online stores that make your products easy to browse, understand and buy.
Designing packaging, labels and other product touchpoints that look great on the shelf and work alongside your wider brand.
Supporting your online store with social media graphics, email marketing, campaigns, promotional material and other branded content.
THE WHOLE PRODUCT EXPERIENCE
Your brand needs to work beyond the screen.
For product businesses, the customer journey doesn't start and finish with your website. They might first see your product on social media, discover it through a Google search, pick it up in a shop or receive it in the post.
Your packaging, website, product photography, email marketing and social media all become part of the same experience.
I can help make sure those pieces feel connected, so your brand is recognisable wherever customers come across it.
SELECTED WORK
Product brands I've worked with.
Here's a selection of product and eCommerce businesses I've worked with, across Shopify, RocketSpark, branding, packaging and digital marketing.
BEFORE WE GET STARTED
Things I'm often asked
Do you build Shopify websites?
Yes. I can design and build Shopify stores, working with an existing theme or selecting a suitable theme for your business. I can also help with the wider visual identity and product presentation.
Can you work with RocketSpark for eCommerce?
Yes. RocketSpark can be a great option for smaller product businesses and businesses that need an online shop alongside their main website. I'll recommend the platform based on what your business actually needs.
Do you design the branding as well as the website?
Yes. Branding and eCommerce can work really well together. Starting with the visual identity means the website, packaging, social media and other marketing can all feel like part of the same brand.
Can you design product packaging?
Absolutely. I can design packaging and labels alongside your brand and website, making sure everything works together visually.
How do we make our products stand out online?
Strong product photography, clear product information and thoughtful presentation all make a difference. Your online store should make it easy for customers to understand what they're buying and give them confidence to purchase.
Can you help organise the products and categories?
Yes. The structure of your store is an important part of the design process. We'll look at your products and work out a navigation and category structure that makes sense for your customers.
Do I need professional product photography?
It isn't always essential, but good photography can make a huge difference to an online store. I can help you work out what imagery you need and recommend a photographer if required.
Can you help after the website launches?
Yes. I can continue to support your store with new graphics, product launches, packaging updates, social media, email marketing and other creative work as your business develops.
Let’s talk about your next project!
Whether you’re ready to refresh your brand, build a new website or bring your marketing and visual identity together, I’d love to hear what you’re working on.
Tell me a little about your business and what you need, or take a look through more of my work across a range of industries.
hello@sweadesign.com | 021 085 09 785
Empowering both new and established businesses creating captivating visual identities, websites, e-commerce solutions, packaging and much more. Let's collaborate to build a strong and impactful visual presence for your business that resonates with your target audience.
CONTACT
Phone: 021 085 09 785
Email: hello@sweadesign.com
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