Wholesale Petfood is an online pet food business specialising in Taste of the Wild dog food, bringing premium pet food directly to customers across New Zealand.
I created the brand identity and logo, then carried that visual direction through into a custom Shopify website. The site was designed to make browsing and purchasing simple, with clear product information, easy navigation and a straightforward online shopping experience.
The website also includes a subscription option, helping customers set up regular pet food deliveries, along with information about the Pet Club and the wider Taste of the Wild range.
It was a great project that brought together logo design, eCommerce website design and Shopify development, creating a cohesive online presence for a growing pet food brand.



