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DESIGN FOR PET, BABY & KIDS BUSINESSES

Design that brings your brand to life.

From branding and websites to print, packaging and marketing, I help pet, baby and kids businesses create brands that connect with their customers and stand out in a busy market.

I've worked with product brands, retailers, distributors and service-based businesses across the pet, baby and children's space — creating thoughtful, practical design that works across both digital and physical touchpoints.


WHAT I KNOW ABOUT YOUR INDUSTRY

Great products & services deserve a brand people remember.

Your visual identity plays a big part in how people experience your business. For pet, baby and kids brands, there's often a lot of competition, so your brand needs to feel distinctive while still making it clear what you offer and who it's for.

Good design needs to do more than look nice. It needs to communicate your product clearly and work across all the places your customers see it — from your website and packaging to social media, print and marketing.

I've worked with businesses across the pet, baby and kids space, including product brands, eCommerce stores, distributors and specialist services. I enjoy finding that balance between design that feels approachable and memorable, and design that works hard for the business behind it.

From launching a new product to giving an established brand a refresh or improving an online store, I can help bring the different pieces together and create something that feels considered and cohesive.

Creating or refreshing a visual identity that captures your personality, connects with your audience and gives your products a strong foundation.

Creating websites and online stores that showcase your products clearly, make shopping easy and give customers confidence in your brand.

From product packaging and labels to brochures, business cards, promotional material and other printed collateral, creating design that works beautifully in the real world.

Supporting your ongoing marketing with social media graphics, email campaigns, promotional material and other branded content.

MORE THAN JUST A WEBSITE

Your brand needs to work everywhere.

For product-based businesses, your brand might be experienced through packaging on a shelf, a product page online, an Instagram post, an email campaign or a printed brochure.

I can help create a consistent visual identity across all of those touchpoints — making sure your brand looks and feels like the same business wherever your customers find you.

SELECTED WORK

Businesses I've worked with across pet, baby & kids.

Here's a selection of pet, baby and kids businesses I've worked with — from product packaging and eCommerce stores to branding, websites and ongoing marketing support.

Carly Bagust Speech Pathology – Mobile Speech Pathology Services

Working on the new website for Carly Bagust Speech Pathology was one of those projects that just felt meaningful from the very start. Carly runs a mobile speech pathology service across the SunshineRead more

The One Sun — A Clean, Family-Focused Sunscreen Brand Brought to Life Online

Building a new Shopify website for The One Sun was a really enjoyable project. Katrina reached out for help bringing her sun care brand to life online, and working with her was refreshingly easy —Read more

Bay Mediation – A Calm Space in a Difficult Moment

I’ve just wrapped up a brand and website launch for the loveliest Fiona at Bay Mediation, and this one has been a genuinely rewarding project to work on. From our first chat, it was obvious howRead more

Wild at Heart – From Concept to Launch

There’s nothing quite like seeing a project come to life after months of work. Wild at Heart is one of those projects — a full start-to-finish brand and digital experience, created in-house forRead more

Little Genie Baby Wipe Packaging — Expanding a Well-Loved Range

Little Genie is a long-standing local business based in Mount Maunganui, known for creating environmentally friendly products for both baby and mum. Their focus on gentle, clean, sustainable essentiaRead more

Little Genie – Naturally Made Soap Bars, Thoughtfully Designed

Working with Little Genie has been a true passion project for me. Their values and products align perfectly with my own — natural, gentle, and made right here in Aotearoa. When the opportunity cameRead more

Pure & Wholesome

Pure & Wholesome have as a company started as an online store selling pure and wholesome products to and for the entire family. At one stage they sold Personal Care products as well as Household DesiRead more

BEFORE WE GET STARTED

Things I'm often asked

Can you help with product packaging as well as branding?

Absolutely. Packaging is often one of the most important places your brand appears, particularly for product businesses. I can create packaging that works alongside your wider visual identity and communicates your product clearly.

Can you design an eCommerce website?

Yes. I work with platforms including Shopify and RocketSpark to create online stores that are easy to navigate, showcase products clearly and make the buying process straightforward.

We're launching a new product. Where should we start?

We can work through the brand, visual identity, packaging and website together so everything launches as a cohesive brand rather than as separate pieces.

How do we make our products stand out online?

Good photography, clear messaging and strong visual design all play a part. Your website and product pages should quickly communicate what you're selling, who it's for and why it's worth choosing.

Can you refresh an existing brand without starting again?

Yes. Sometimes a brand has good foundations but needs a more current visual direction. We can refine what is already working and bring the identity up to date without losing recognition.

Can you help with ongoing marketing?

Yes. Once your brand is established, I can continue to support you with social media graphics, email marketing, promotional campaigns, packaging updates and other creative work as your business grows.

Can you work with existing product photography?

Definitely. If you already have photography, I can work with what you have and help make sure it's being used effectively across your website, social media, packaging and marketing.

Do you work with businesses selling through retailers as well as online?

Yes. The design can be considered across the whole customer journey — from packaging and point-of-sale material through to your website and digital marketing.

Let’s talk about your next project!

Whether you’re ready to refresh your brand, build a new website or bring your marketing and visual identity together, I’d love to hear what you’re working on.

Tell me a little about your business and what you need, or take a look through more of my work across a range of industries.

hello@sweadesign.com   |   021 085 09 785