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DESIGN FOR BUSINESS & CREATIVE SERVICES

Design that feels like your business.

From branding and websites to print, packaging and marketing, I help businesses and creative professionals build a visual presence that feels like them and makes it easier for people to understand what they do.

I've worked with marketers, photographers, consultants, mediators, designers, coaches, instructors and other service-based businesses across New Zealand and Australia — helping turn ideas, expertise and personality into brands and websites that connect with the right people.


WHAT I KNOW ABOUT YOUR INDUSTRY

People want to know who they're working with.

For many service-based and creative businesses, you are a big part of the brand. Your experience, personality, approach and the way you work all help people decide whether you're the right fit for them.

Good design gives those things a visual home. It helps you explain what you do, show people what makes you different and create a consistent presence across your website, social media, print and other marketing.

I've worked with businesses at all different stages — from people starting something completely new to established businesses ready for a fresh look. I take the time to understand what makes your business tick, then turn that into design that feels considered, useful and genuinely yours.

Creating a visual identity that captures what your business is about and gives you a strong foundation for everything that follows.

Websites that clearly communicate what you do, showcase your work or expertise and make it easy for people to get in touch.

From business cards and brochures to proposals, presentations and promotional material, creating professional, cohesive design for the things you use every day.

Supporting your ongoing marketing with social media graphics, campaigns, email marketing and other branded content.

FROM BRAND TO BUSINESS

Your brand should work everywhere.

Your website is just one part of how people experience your business. They might find you through Instagram, meet you at an event, receive a presentation or proposal, see your business card or come across your work through a Google search.

I can help bring those different pieces together so your brand feels consistent wherever people find you — from your first introduction right through to becoming a customer.

SELECTED WORK

A mix of businesses, ideas and industries.

Here's a selection of businesses and creative professionals I've worked with, spanning photography, marketing, consulting, mediation, driving, design, voiceover and more.

Masters Financial rebrand and website transformation

When I first sat down with James from McMaster Mortgages, it was clear his business had grown well beyond what his existing brand and website represented. As my own mortgage broker, I already knewRead more

Go with Jo – Driving School Branding & Website

Helping Jo launch her driving school in the Bay of Plenty was such a fun project to be part of. After relocating from Christchurch, Jo brought her fantastic driving school to Papamoa, Mount MaunganuiRead more

Bay Mediation – A Calm Space in a Difficult Moment

I’ve just wrapped up a brand and website launch for the loveliest Fiona at Bay Mediation, and this one has been a genuinely rewarding project to work on. From our first chat, it was obvious howRead more

Toner Law: A Fresh Chapter for a Family Firm

Some projects carry a bit of extra meaning, and this one definitely did. Toner Law, a well-established Tauranga firm, reached out for a digital refresh — their old website had served its time butRead more

Accent Solutions: A Confident New Look

Some brands just need the right design push to match the quality of what they offer — and that was exactly the case for Accent Solutions. Katherine, the expert behind the brand, specialises inRead more

Jackie O’Photography – A Fresh, Functional Website

The new website focuses on simplicity and elegance, putting her photography front and centre. The design ensures her images display beautifully across all devices, creating a professional, polishedRead more

Katherine Kennard Voiceover

Creating this brand and website for Katherine was a super fun project. The brief was to create a brand with a direction of being feminine, bold, digital, and a sound wave look and feel to it. With suRead more

Bays Interiors

Working with Jo and creating her brand and website for Bays Interiors was a super fun project. Jo is an Auckland based Interior designer based on the North Shore with a passion for Affordable DesignRead more

Jay Drew Photography

Wedding, Portraiture & Commercial Photographer SWEA design have worked with Jay Drew Photography on a range of photo sessions, everything from delicious food, to pets & baby products, decking andRead more

Monit Motorsport

I worked together with Monit Motorsport to create their show stand for both a German and US Expo. The back panels were created to work together for the slightly smaller stand in Germany as well asRead more

BEFORE WE GET STARTED

Things I'm often asked

I don't really know what my brand should look like. Can you help?

Absolutely. You don't need to arrive with everything figured out. A big part of my job is understanding your business, your audience and where you want to go, then working out how that can translate visually.

Do I need a new logo or a complete rebrand?

Not necessarily. Sometimes your existing logo is still doing its job and just needs a little refinement around it. Other times, a business has grown or changed enough that a more complete rebrand makes sense. We'll work out what is actually needed rather than changing things for the sake of it.

I'm a small business. Do I really need a professional brand?

A strong brand can make a big difference, particularly when you're competing with larger or more established businesses. It helps you look credible, communicate clearly and give people a sense of what it's like to work with you.

Can you help me with my website content?

Yes. I can help structure your content and work with you to make sure the important information is clear and easy to navigate. I can also help identify where professional copywriting or photography might be worthwhile.

I already have a website. Can you just help with the design?

Yes. We can look at what is already working and focus on the areas that need improvement, whether that's the visual design, structure, content, user experience or overall consistency.

Can you help with marketing after the website is finished?

Yes. Branding and websites are often just the beginning. I can continue to help with social media graphics, email marketing, presentations, print, campaigns and other creative work as your business grows.

Can you work with businesses outside Tauranga?

Absolutely. I work with clients across New Zealand and have also worked with businesses in Australia. A lot of the process can be done remotely, with meetings and collaboration handled online.

Let’s talk about your next project!

Whether you’re ready to refresh your brand, build a new website or bring your marketing and visual identity together, I’d love to hear what you’re working on.

Tell me a little about your business and what you need, or take a look through more of my work across a range of industries.

hello@sweadesign.com   |   021 085 09 785