Some projects are special because of the people behind them, and working with All About People has been exactly that.
This project has been such a neat experience, working with the amazing team to give the brand a complete refresh — from the visual identity and website through to photography and everyday business collateral. The goal was to create a look and feel that better reflected who All About People are, what they stand for and the people at the heart of their work.
A fresh look, built around people
All About People specialises in health & safety, fire and emergency management, training and support for high-risk industries. With a strong focus on practical advice and putting people first, it was important that the refreshed brand felt approachable, confident and professional, without losing the personality behind the business.
The project began with a complete visual refresh, bringing together a considered colour palette, typography and graphic elements to create a cohesive identity. The updated branding feels fresh and modern, while staying true to the business's people-first values.
Every element was designed to work together, creating a consistent look across the website, digital communications and printed materials.
Bringing the brand to life through photography
A brand is about more than colours and fonts. It's also about showing the people, personality and real-world work behind a business.
A dedicated photoshoot helped bring the refreshed identity to life, capturing imagery that feels genuine, engaging and relevant to the work All About People do. These images became an important part of the website and wider brand, helping tell their story and create a stronger connection with the people they work with.
A completely new website
With the new branding in place, the next step was to bring everything together online.
Designed and built in RocketSpark, the new All About People website was created to make their services easier to explore, their expertise clearer to understand and the overall experience more user-friendly.
The site brings together their key services, products and resources in a clear structure, helping visitors find the information they need and understand how All About People can support their business.
From health & safety and fire and emergency planning through to training, high-risk industries and software solutions, the website reflects the breadth of what they offer while keeping the messaging practical, approachable and people-focused.
A big part of the process was refining the content and page structure, ensuring each section had a clear purpose and spoke directly to the needs of their audience. The result is a website that feels aligned with the refreshed brand and gives the business a strong foundation to build on.
Consistency across every touchpoint
Alongside the branding and website, I also worked on a range of business collateral to help carry the new identity through into everyday use.
This included items such as business stationery, email signatures, report and document templates, and other branded resources. Each piece was designed to feel like part of the same family, making it easier for All About People to present a consistent and professional image wherever their brand appears.
These practical details are often just as important as the bigger pieces. They help turn a refreshed identity into something the team can confidently use every day.
A project made better by the people
One of the best parts of this project has been working with the team at All About People. They've been so great to work with throughout the process — open to ideas, thoughtful with feedback and genuinely invested in creating something that represents their business.
It's been a real pleasure bringing all these pieces together and seeing the brand take shape across so many different areas of the business.
The result is a refreshed identity, a new website and a cohesive collection of brand materials that feel much more connected, considered and true to All About People.
A huge thank you to the team for trusting me with such a great project. It's been a pleasure working with you all, and I'm so excited to see where the refreshed brand goes next.
New look. New website. Still all about people.
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