A website built to showcase the work
Bay Alli Fabrication specialises in custom gates, automated gates, pool fencing, security fencing and aluminium fabrication across the Bay of Plenty.
The original Wix website was ready for a refresh, with an opportunity to better communicate the range of services on offer and give completed projects more visibility. I redesigned and rebuilt the website in RocketSpark, creating a more structured and user-friendly experience that makes it easier for potential customers to explore the services and see examples of the work.
Making services easier to find
A key part of the redesign was creating dedicated landing pages for each of the eight services. This gives every service its own space, with relevant information to help customers understand what's available and find the right solution for their project.
I also connected existing projects and case studies to their relevant service pages. This creates a more natural journey through the website, allowing visitors to move from learning about a service to seeing examples of the finished work.
Designed with growth in mind
Alongside the visual redesign, I improved the website structure and navigation, with a focus on usability and SEO. Each service page provides another opportunity for the business to be found through relevant searches, while the clearer layout helps visitors find information without having to dig for it.
The result is a more considered online presence that brings Bay Alli Fabrication's services and completed projects together, helping potential customers understand the business, explore its capabilities and take the next step.
Mockup imagery from magnific.com.
